National Denim Day® is a Huge Success!
October 10, 2003, Lee National Denim Day celebrated
its eight hear as the nation's largest single-day
fundraiser for breast cancer research and outreach.
On this day, more than 1.4 million individuals from
more than 24,000 companies pledged $7 million to the
Susan G. Komen Breast Cancer Foundation in an effort
to raise awareness and funds for the fight against
breast cancer. Organizations nationwide wore denim
to work in exchange for a $5 donation to the Komen
Since 1996, Lee National Denim Day has raised more
than $36 million for the fight against breast cancer.
The Susan G. Komen Breast Cancer Foundation receives
100% of the donations to fund research, education,
screening and treatment programs.
the Komen Foundations website at www.komen.org
to see your efforts and donations at work as we move
closer to a cure.
Jeans is proud to partner with Christina Applegate,
who has recently starred in View From the Top
and The Sweetest Thing, for Lee National
Denim Day. Christina promoted Lee National Denim Day
in honor of her mother, Nancy Priddy, a breast cancer
more information, check out the Lee National Denim
Day website: www.denimday.com